Description: Marketing Principles, Paperback by Iyer, Gopal, ISBN 1423215044, ISBN-13 9781423215042, Brand New, Free shipping in the US Business students and professionals, self-made entrepreneurs and corporate players can use this reference tool to make the grade in marketing courses or keep concepts and their details in order in the busy pace of the working business world. The most important core concepts are explained and options behind those concepts are concise and easy to review being expertly written to offer more answers per page than any publication youve read before. In 6 laminated pages you can quickly review to boost that test score or refresh your memory on organizational buying. Topics covered include:Foundations Basic ConceptsMarketing Strategy PlansMarketing Information SystemsUnderstanding Consumer BehaviorUnderstanding Organizational BuyingMarket Segmentation, Targeting PositioningProduct Brand StrategyServices MarketingDistribution LogisticsPromotion DecisionsPricingInternational MarketingPromotion Decisions
Price: 12.7 USD
Location: Jessup, Maryland
End Time: 2024-11-01T16:35:54.000Z
Shipping Cost: 0 USD
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Book Title: Marketing Principles
Number of Pages: 6 Pages
Language: English
Publisher: Barcharts Publishing, Inc.
Publication Year: 2010
Item Height: 0.1 in
Topic: Marketing / General, Reference
Genre: Business & Economics
Item Weight: 2.4 Oz
Author: Gopal Iyer
Item Length: 11 in
Item Width: 8.5 in
Format: Book, Other
