Description: For undergraduate and graduate courses in marketing management Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organisation consistently reflect the latest changes in today's marketing theory and practice.
Price: 106 USD
Location: Matraville, NSW
End Time: 2025-02-06T01:19:55.000Z
Shipping Cost: 0 USD
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 60 Days
Refund will be given as: Money Back
EAN: 9781292089584
UPC: 9781292089584
ISBN: 9781292089584
MPN: N/A
Item Height: 3.4 cm
Item Weight: 1.85 kg
Edition: 7
Book Title: Marketing Management: an Asian Perspective
Number of Pages: 880 Pages
Language: English
Publisher: Pearson Education, The Limited
Publication Year: 2017
Topic: Marketing / General, International / Marketing
Illustrator: Yes
Genre: Business & Economics
Item Length: 10.9 in
Author: Siew Leong, Philip. Kotler, Kevin Keller, Swee Ang, Chin Tan
Item Width: 8.5 in
Format: Trade Paperback
