Marketing Health Services, Third Edition

Description: About the AuthorRichard K. Thomas, PhD, is vice president of Health and Performance Re¬sources in Memphis, Tennessee, and has been involved in healthcare mar¬ket research and consultation with hospitals, clinics, health plans, and other healthcare organizations in both the public and private sectors for more than 40 years. He holds faculty appointments at the University of Tennessee Health Science Center and the University of Mississippi, where he is also a research associate at the Center for Population Studies. Dr. Thomas is active in publishing and has authored or co-authored 20 books on health-related topics, most notably health services planning, health¬care market research, and the demography of health and healthcare. He has authored dozens of articles on healthcare and given numerous presentations, seminars, and workshops on related subjects. He previously served as the editor of Marketing Health Services, the healthcare journal of the American Marketing Association. Dr. Thomas holds MAs in sociology and geography from the Univer¬sity of Memphis and a PhD in medical sociology from Vanderbilt University.Product DescriptionHealthcare organizations are facing significant challenges as implementation of the Affordable Care Act brings about a number of paradigm shifts into an already dynamic field. In the face of these challenges, healthcare marketers must take advantage of a wide range of strategies—both traditional and contemporary—to help their organizations successfully navigate the new healthcare landscape. This book brings a fresh perspective to many tried-and-true marketing techniques but also discusses new opportunities, including social media, healthcare globalization, consumer engagement, and more. Fully revised and updated, this third edition introduces readers to the marketing techniques most applicable to a variety of healthcare organizations, allowing them to rise above the noise that consumers are currently bombarded with and better position themselves for the future. Changes to the third edition: the latest healthcare marketing trends are discussed, including database marketing, customer

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Location: Jacksonville, Florida

End Time: 2024-12-08T04:56:12.000Z

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