Description: This Marketing Fifth Edition textbook by Dhruv Grewal and Michael Levy is a comprehensive guide for anyone interested in learning more about marketing. The book is published by McGraw-Hill, a reputable publisher in the industry and is available in paperback format. The book covers a range of topics in marketing, including subjects such as market research, consumer behavior, and branding. This textbook is ideal for students in marketing courses and professionals looking to enhance their knowledge in this field. The book is written in English and was published in 2017.
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Publication Year: 2017
Type: Textbook
Format: Paperback
Language: English
Publication Name: M: Marketing, Fifth Edition
Author: Dhruv Grewal, Michael Levy
Publisher: McGraw-Hill
Subject: Marketing