Marketing Automation with Mailchimp: Expert tips, techniques, and best practices

Description: Marketing Automation with Mailchimp by Margarita J. Caraballo Set up your first channel and effectively expand your outreach and customer base with Mailchimp to deliver scalable business outcomesPurchase of the print or Kindle book includes a free PDF eBookKey FeaturesLearn audience management strategies to make informed decisions for your marketing channelsEmploy practical use cases for your custom business needs to implement basic and pro Mailchimp featuresCustomize Mailchimp using powerful integrations to deliver top-notch user experienceBook DescriptionAre you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business? Then Marketing Automation with Mailchimp can be your go-to guide. Youll start by learning common terms used in the Mailchimp environment, as well as about account setup and audience management for businesses. After that, youll find out how to set up channels, where youll actively interact with your contacts and begin to add new ones. Additionally, youll gain an understanding of how to set up a consistent marketing presence in the form of emails and websites and the benefits of determining a brand identity.Youll also explore advanced Mailchimp features to optimize platform utilization using analytics, reporting, A/B and multivariate testing, the customer journey builder, and the Mailchimp e-commerce store. Toward the end, youll discover some important shopping, payment, and CRM integrations that can be connected to your Mailchimp platform for custom business needs. With this book, youll gain insights into real-world use cases to implement a marketing strategy to extend your existing work.By the end of this book, youll be well-equipped to implement Mailchimp marketing automation seamlessly into your business to grow your customer base and revenue.What you will learnUnderstand specific account-level settings, their purpose, and account managementExplore strategies and tools for managing inactive contacts for target marketingIntegrate Mailchimp for easy customization with a low-code options for customizationEstablish a strong marketing presence with email and websites and leverage it for e-commerce and servicesDiscover advanced reporting and analytics by turning audience information into relevant growth metricsAutomate your marketing workflows using the Mailchimp customer journey builderWho this book is forThis book is for marketing professionals or small-to-midsize business entrepreneurs looking to start a marketing journey through powerful marketing automation. To get the best from this book, you must be familiar with using web apps and have an understanding of content design. This book will help anyone who is looking to start a marketing career and wants to take hands-on ownership of building marketing and outreach strategies for the business. FORMAT Paperback CONDITION Brand New Author Biography Margarita Caraballo is a senior technical product manager at Mailchimp, a marketing automation platform that has joined the Intuit suite of products as of late 2021. She lives in Atlanta and has been with Mailchimp for close to a decade and has seen its growth from a bulk email web app to a multi-channel marketing automation platform. Throughout that time, she has worked in every major customer-focused pillar of the company: product, engineering, and support. Throughout her career in tech, she has worked directly with users, as well as embedded with engineering teams. She is often described as equal parts data-driven and practical, helping others learn how to connect the pieces of their data together to tell a compelling story. Table of Contents Table of ContentsWelcome to Marketing with MailchimpBasics of Account Management and AudiencesImporting and Combining AudiencesUnderstanding the Difference between Groups, Tags, and SegmentsStrategies and Tools for Managing Inactive ContactsSetting Up and Customizing Various FormsEstablishing Your Brand with the Content StudioOutreach Marketing with Templates and CampaignsSetting Up Your Marketing Presence with WebsitesUnderstanding Reports and AnalyticsImplementing A/B and Multivariate TestingStrategies for Automating Using the Customer Journey BuilderSetting Up Mailchimp E-commerce StoreE-Commerce IntegrationsForm and Survey IntegrationsCRM and Connectivity IntegrationsUse Cases and Real-World Examples Details ISBN1800561733 Author Margarita J. Caraballo Publisher Packt Publishing Limited Year 2023 ISBN-13 9781800561731 Format Paperback Imprint Packt Publishing Limited Place of Publication Birmingham Country of Publication United Kingdom AU Release Date 2023-06-16 NZ Release Date 2023-06-16 Pages 304 Publication Date 2023-05-26 Subtitle Expert tips, techniques, and best practices for scaling marketing strategies and ROI for your business DEWEY 004.692 Audience General UK Release Date 2023-05-26 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:159617699;

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