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Marketing 4.0: Moving from Traditional to Digital (USED)

Description: Product Description : Marketing 4.0: Moving from Traditional to Digital Marketing has changed foreverthis is what comes nextMarketing 40 Moving from Traditional to Digital is the muchneeded handbook for nextgeneration marketing Written by the worlds leading marketing authorities this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers more effectively Todays customers have less time and attention to devote to your brandand they are surrounded by alternatives every step of the way You need to stand up get their attention and deliver the message they want to hear This book examines the marketplaces shifting power dynamics the paradoxes wrought by connectivity and the increasing subculture splintering that will shape tomorrows consumer this foundation shows why Marketing 40 is becoming imperative for productivity and this book shows you how to apply it to your brand todayMarketing 40 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before Exploit the changes that are tripping up traditional approaches and make them an integral part of your methodology This book gives you the worldclass insight you need to make it happen Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choiceEvery few years brings a new marketing movement but experienced marketers know that this time its different its not just the rules that have changed its the customers themselves Marketing 40 provides a solid framework based on a realworld vision of the consumer as they are today and as they will be tomorrow Marketing 40 gives you the edge you need to reach them more effectively than ever before( it is an used product )

Price: 16.19 USD

Location: Houston, Texas

End Time: 2025-02-10T09:00:16.000Z

Shipping Cost: 0 USD

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Marketing 4.0: Moving from Traditional to Digital (USED)

Item Specifics

Restocking Fee: No

Return shipping will be paid by: Buyer

All returns accepted: Returns Accepted

Item must be returned within: 30 Days

Refund will be given as: Money Back

Brand: Kotler, Philip

UPC: 9781119341208

MPN: 45543062

Model No: 45543062

Country of Origin: USA United States

Net Quantity/Number of Units: 1

Dimensions LxWxH - Cms: 6X0.9X8.9

ISBN-10: 1119341205

ISBN-13: 9781119341208

SKU: SONG1119341205

Edition: 1

No. of Pages: 208

Type: Books

Book Title: Marketing 4. 0 : Moving from Traditional to Digital

Number of Pages: 208 Pages

Language: English

Publisher: Wiley & Sons, Incorporated, John

Topic: Marketing / General, E-Commerce / Internet Marketing, Marketing / Research

Publication Year: 2016

Item Height: 1 in

Illustrator: Yes

Genre: Business & Economics

Item Weight: 14.4 Oz

Author: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan

Item Length: 9.1 in

Item Width: 6.2 in

Format: Hardcover

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