Description: Product Description : Marketing 4.0: Moving from Traditional to Digital Marketing has changed foreverthis is what comes nextMarketing 40 Moving from Traditional to Digital is the muchneeded handbook for nextgeneration marketing Written by the worlds leading marketing authorities this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers more effectively Todays customers have less time and attention to devote to your brandand they are surrounded by alternatives every step of the way You need to stand up get their attention and deliver the message they want to hear This book examines the marketplaces shifting power dynamics the paradoxes wrought by connectivity and the increasing subculture splintering that will shape tomorrows consumer this foundation shows why Marketing 40 is becoming imperative for productivity and this book shows you how to apply it to your brand todayMarketing 40 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before Exploit the changes that are tripping up traditional approaches and make them an integral part of your methodology This book gives you the worldclass insight you need to make it happen Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choiceEvery few years brings a new marketing movement but experienced marketers know that this time its different its not just the rules that have changed its the customers themselves Marketing 40 provides a solid framework based on a realworld vision of the consumer as they are today and as they will be tomorrow Marketing 40 gives you the edge you need to reach them more effectively than ever before( it is an used product )
Price: 16.19 USD
Location: Houston, Texas
End Time: 2025-02-10T09:00:16.000Z
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Brand: Kotler, Philip
UPC: 9781119341208
MPN: 45543062
Model No: 45543062
Country of Origin: USA United States
Net Quantity/Number of Units: 1
Dimensions LxWxH - Cms: 6X0.9X8.9
ISBN-10: 1119341205
ISBN-13: 9781119341208
SKU: SONG1119341205
Edition: 1
No. of Pages: 208
Type: Books
Book Title: Marketing 4. 0 : Moving from Traditional to Digital
Number of Pages: 208 Pages
Language: English
Publisher: Wiley & Sons, Incorporated, John
Topic: Marketing / General, E-Commerce / Internet Marketing, Marketing / Research
Publication Year: 2016
Item Height: 1 in
Illustrator: Yes
Genre: Business & Economics
Item Weight: 14.4 Oz
Author: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan
Item Length: 9.1 in
Item Width: 6.2 in
Format: Hardcover