Margaret Shaw Susan V. Morris Hospitality Sales (Hardback) (UK IMPORT)

Description: Further DetailsTitle: Hospitality SalesCondition: NewSubtitle: A Marketing ApproachEAN: 9780471296799ISBN: 9780471296799Publisher: John Wiley & Sons IncFormat: HardbackRelease Date: 09/20/1999Description: For a required or elective course in Hospitality Sales and Introductory Sales Training for Industry taught out of the hospitality management or marketing program at the freshman/sophomore level at the two-year and four-year levels. Some hospitality programs will use this book in the lower level marketing course (taught out of the business school) as well. Focused on the sales aspect of hospitality (not just marketing), this book addresses the primary focus of sales as the communication aspect of marketing as well as direct personal selling to potential customers. Shaw/Morris positions personal selling as having the right product, in the right place, at the right time, and at the right price applied to hotels or foodservice operations. With this emphasis on personal selling - the sales process, sales management, sales and technology - sales becomes integral to the student's understanding of operations and marketing.Language: EnglishCountry/Region of Manufacture: USItem Height: 236mmItem Length: 198mmItem Width: 29mmItem Weight: 901gAuthor: Margaret Shaw, Susan V. MorrisGenre: Business & FinanceTopic: Children's ReferenceRelease Year: 1999 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.

Price: 245.8 USD

Location: NN10 6GL

End Time: 2025-01-29T19:31:03.000Z

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