Description: Making Strategy : Mapping Out Strategic Success, Hardcover by Ackermann, Fran; Eden, Colin, ISBN 1849201196, ISBN-13 9781849201193, Like New Used, Free P&P in the UK Ackermann and Eden (strategy and management science, Strathclyde Business School, Scotland) offer a second edition of their guide to building robust strategies that are sufficiently attractive to participants that they want to implement them. The authors provide four types of strategic designs in a format that includes paired chapters in which theories and concepts are first explained, then followed up with a how-to chapter. Examples and real-life cases, as well as discussions of easy-to-use computer software and group support are included. Overall, the authors define process, purpose, management, facilitating groups, and strategy as a competitive advantage. Annotation ©2011 Book News, Inc., Portland, OR ()
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Book Title: Making Strategy : Mapping Out Strategic Success
Number of Pages: 376 Pages
Language: English
Publication Name: Making Strategy: Mapping Out Strategic Success
Publisher: SAGE Publications LTD
Publication Year: 2011
Subject: Management
Item Height: 242 mm
Item Weight: 780 g
Type: Textbook
Author: Colin Eden, Fran Ackermann
Item Width: 170 mm
Format: Hardcover
