Living on the Fault Line : Managing for Shareholder Value

Description: Living on the Fault Line : Managing for Shareholder Value - Excellent HB w/ DJ LIVING ON THE FAULT LINE MANAGING FOR SHAREHOLDER VALUE IN THE AGE OF THE INTERNET By Geoffrey A. Moore PUBLISHED BY HARPER BUSINESS IN 2000 Stock Photo Utilized ******************** ******************** Hard Cover Stated First Edition in Excellent, Brand New, Store-Bought Condition There is a remainder mark on the top of the pages The Original Dust Jacket has very minor shelf wear ******************** ******************** "Geoffrey Moore's first two books, Crossing the Chasm and Inside the Tornado, were gospel to a generation of high-tech managers. The chal Living on the Fault Line : Managing for Shareholder Value - Excellent HB w/ DJ LIVING ON THE FAULT LINE MANAGING FOR SHAREHOLDER VALUE IN THE AGE OF THE INTERNET By Geoffrey A. Moore PUBLISHED BY HARPER BUSINESS IN 2000 Stock Photo Utilized ******************** ******************** Hard Cover Stated First Edition in Excellent, Brand New, Store-Bought Condition There is a remainder mark on the top of the pages The Original Dust Jacket has very minor shelf wear ******************** ******************** "Geoffrey Moore's first two books, Crossing the Chasm and Inside the Tornado, were gospel to a generation of high-tech managers. The challenge those books addressed was how to market and sell according to what he called the "Technology Adoption Life Cycle." In Living on the Fault Line, Moore takes his message to a very different group of execs, those who have never had to worry about marketing technology but who now face the biggest and most disruptive technology life cycle of all--the Internet. Moore contends the Internet has changed everything, and he means it. As many companies are now discovering, market share is worth more than earnings; virtual integration trumps vertical integration; and the IT department, once relegated to a stuffy back office, is no longer "about the business--it is the business." The best proxy of a company's success? Try its stock price. Moore writes, "Stock price is in effect an information system about competitive advantage, it can help you sort through which markets to attack, which strategies to pursue, which partners to endorse, and which tactics to execute.... Capital, in other words, flows to competitive advantage and abandons competitive disadvantage." For some, Moore's prescriptions may seem over the top. But those grappling for a handhold on the Internet economy will find much to ponder here. For example, managers faced with a scarcity of time and resources will find his analysis of core and context a powerful prism to manage by. He defines "core" as activities that differentiate a company in the marketplace and thereby drive its stock price. "Context" is simply everything else the company already does. His suggestion: assign your best people to the core and outsource as much of the context as possible. If you've enjoyed Moore's previous work, you'll find Living on the Fault Line a must. If you've never read Moore before, get this on your bookshelf before your competition does. Engaging and highly readable, this one's a keeper" ******************** ******************** Excellent & Practical Book WOULD MAKE A GREAT GIFT! Published at $ 27.00 ******************** ******************** PLEASE VISIT MY STORE FOR AN OUTSTANDING SELECTION OF SIMILAR ITEMS - LOOKING IS FREE! >>> CLICK HERE! FREE SHIPPING PLUS FREE SHIPPING INSURANCE FOR DOMESTIC SHIPMENTS FOREIGN SHIPMENTS PAY ONLY ONE SHIPPING CHARGE REGARDLESS OF NUMBER OF ITEMS FREE DOMESTIC SHIPPING AND FREE DOMESTIC SHIPPING INSURANCE ARE INCLUDED IN THE PRICE OF THIS ITEM! I ship immediately upon receipt of payment. I use green packaging and I use postage stamps whenever possible. All items are securely packaged with care to prevent damage. Foreign bidders who wish to have tracking and insurance on their items must select Priority Mail or Priority Mail Express as the shipping option. I accept PayPal. Please inquire about other payment types. Please consider waiting for our invoice prior to payment for multiple item purchases. This will guarantee that you receive the correct invoice total and that all of your items will ship together. Sorry but we are unable to process returns through eBay. Should you feel that we have incorrectly described something, please contact us directly. We strive to treat customers honestly and fairly but we only will consider returns if we have made a mistake in the description. Check our feedback and buy with confidence! inkfrog terapeak

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Location: Toronto, Ohio

End Time: 2024-10-05T13:22:05.000Z

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