Description: Further DetailsTitle: The Insight DisciplineCondition: NewSubtitle: Crafting New Marketplace Understanding that Makes a DifferenceAuthor: Liam FaheyFormat: PaperbackEAN: 9781839827334ISBN: 9781839827334Publisher: Emerald Publishing LimitedGenre: Business & FinanceRelease Date: 08/03/2020Description: In this re-published book The Insight Discipline: Crafting New Marketplace Understanding That Makes a Difference, Liam Fahey details the analysis methods and modes of deliberations required to overcome data challenges and create an insight-driven culture. He lays out the business case for why leaders must emphasize the goal of attaining new insight if they want to gain maximum value from analysis.The Insight Discipline provides you with a comprehensive guide to what it takes to craft marketplace insight that extends beyond the typical analysis findings. Plus, you’ll see how to use new insight to influence thinking, decisions and action at any organizational level.This book forms part of the American Marketing Association (AMA) Leadership series: 7 Big Problems of Marketing.Language: EnglishCountry/Region of Manufacture: GBItem Height: 229mmItem Length: 152mmItem Weight: 598gBook Series: American Marketing AssociationRelease Year: 2020 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: The Insight Discipline
Title: The Insight Discipline
Subtitle: Crafting New Marketplace Understanding that Makes a Difference
EAN: 9781839827334
ISBN: 9781839827334
Genre: Business & Finance
Release Date: 08/03/2020
Release Year: 2020
Country/Region of Manufacture: GB
Number of Pages: 424 Pages
Publication Name: Insight Discipline : Crafting New Marketplace Understanding That Makes a Difference
Language: English
Publisher: Emerald Publishing The Limited
Publication Year: 2020
Item Height: 0.9 in
Subject: Consumer Behavior, Development / General, Commerce, Marketing / Research
Type: Textbook
Item Weight: 21.1 Oz
Author: Liam Fahey
Subject Area: Business & Economics
Item Length: 9 in
Series: American Marketing Association Ser.
Item Width: 6 in
Format: Trade Paperback
