Description: Kellogg on Branding The Marketing Faculty of the Kellogg School of Management.
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Book Title: Kellogg on Branding: The Marketing Faculty of the Kellogg School
ISBN-13: 9780471690160
Item Height: 235mm
Item Width: 160mm
Author: Alice M. Tybout, Tim Calkins
Publication Name: Kellogg ON Branding: the Marketing Faculty of the Kellogg School of Management
Format: Hardcover
Language: English
Publisher: John Wiley & Sons Inc
Subject: Marketing
Publication Year: 2005
Type: Textbook
Item Weight: 630g
Number of Pages: 352 Pages
