Description: Further DetailsTitle: The Adweek Copywriting HandbookCondition: NewEAN: 9780470051245ISBN: 9780470051245Publisher: John Wiley & Sons IncFormat: PaperbackRelease Date: 01/02/2007Item Height: 235mmItem Length: 185mmItem Width: 21mmItem Weight: 678gLanguage: EnglishDescription: Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.Country/Region of Manufacture: USGenre: Business & FinanceSubtitle: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top CopywritersAuthor: Joseph SugarmanRelease Year: 2007 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Publication Name: The Adweek Copywriting Handbook
Title: The Adweek Copywriting Handbook
EAN: 9780470051245
ISBN: 9780470051245
Release Date: 01/02/2007
Release Year: 2007
Country/Region of Manufacture: US
Subtitle: The Ultimate Guide to Writing Powerful Advertising and Marketing
Book Title: Adweek Copywriting Handbook : The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Number of Pages: 368 Pages
Language: English
Publisher: Wiley & Sons, Incorporated, John
Topic: Advertising & Promotion
Item Height: 0.8 in
Publication Year: 2006
Illustrator: Yes
Genre: Business & Economics
Item Weight: 18.4 Oz
Author: Joseph Sugarman
Item Length: 9.2 in
Item Width: 7.4 in
Format: Perfect
