Description: Further DetailsTitle: Global Fashion BrandsCondition: NewSubtitle: Style, Luxury and HistoryISBN-10: 1783203579EAN: 9781783203574ISBN: 9781783203574Publisher: Intellect BooksFormat: PaperbackRelease Date: 08/15/2014Description: Fashion branding is more than just advertising. It helps to encourage the purchase and repurchase of consumer goods from the same company. While historically fashion branding has primarily focused on consumption and purchasing decisions, recent scholarship suggests that branding is a process that needs to be analysed from a style, luxury and historical pop cultural view using critical, ethnographic, individualistic or interpretive methods.In this collection, the contributors explore the meaning behind fashion branding in the context of the contested power relations underpinning the production, marketing and consumption of style and fashion as part of our global culture. Language: EnglishCountry/Region of Manufacture: GBItem Height: 229mmItem Length: 178mmContributor: Joseph H. Hancock II (Edited by), Anne Peirson-Smith (Edited by), Doctor Gjoko Muratovski (Edited by), Veronica Manlow (Edited by)Genre: Fashion & DesignItem Width: 17mmItem Weight: 503gAuthor: Joseph H. Hancock IITopic: Arts & PhotographyRelease Year: 2014 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Global Fashion Brands
Title: Global Fashion Brands
Subtitle: Style, Luxury and History
ISBN-10: 1783203579
EAN: 9781783203574
ISBN: 9781783203574
Release Date: 08/15/2014
Release Year: 2014
Country/Region of Manufacture: GB
Contributor: Veronica Manlow (Edited by)
Genre: Fashion & Design
Topic: Arts & Photography
Number of Pages: 295 Pages
Publication Name: Global Fashion Brands : Style, Luxury and History
Language: English
Publisher: Intellect, The Limited
Publication Year: 2014
Subject: Fashion & Accessories, Industries / Fashion & Textile Industry, Anthropology / Cultural & Social
Item Height: 0.1 in
Type: Textbook
Item Weight: 25.5 Oz
Item Length: 0.9 in
Subject Area: Design, Social Science, Business & Economics
Author: Gjoko Muratovski
Item Width: 0.7 in
Format: Trade Paperback
