Jonah Berger Contagious (Paperback) (UK IMPORT)

Description: Further DetailsTitle: ContagiousCondition: NewEAN: 9781471111709ISBN: 9781471111709Publisher: Simon & Schuster LtdFormat: PaperbackRelease Date: 01/16/2014Item Height: 198mmItem Length: 130mmAuthor: Jonah BergerLanguage: EnglishSubtitle: How to Build Word of Mouth in the Digital AgeISBN-10: 1471111709Description: Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to everyone.Whether you're a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don't have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.The challenge, though, is how to do that. This book will show you how.Country/Region of Manufacture: GBGenre: Business & FinanceRelease Year: 2014 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.

Price: 13.86 USD

Location: NN10 6GL

End Time: 2025-01-17T11:09:46.000Z

Shipping Cost: 0 USD