Description: This is a rare four page advertising herald (flyer) with excerpts from the JOHN STEINBECK nonfiction book "THEIR BLOOD IS STRONG" used to promote the Federal Theatre Project (W.P.A.) Southwest Theatre's production of the play "THE SUN RISES IN THE WEST" which opened at the Mayan Theatre in Los Angeles, California in July 1938 ..... "The Southwest Theatre operated only three out of the Federal Theatre Project’s four years of life, but it managed to produce five plays, including The Sun Rises in the West, the company’s only original work. The play, which focuses on the deplorable living conditions suffered by Dust Bowl migrants in California, was based on real-life people. In the summer of 1937, Mary Virginia Farmer of the WPA's Southwest Theatre took her two best playwrights, DONALD MURRAY and THEODORE PEZMAN, to meet JOHN STEINBECK, who was conducting research on what would become The Grapes of Wrath. Aided by brandy, the four writers spent the night hammering out the play’s basic structure and character arcs. Steinbeck’s name never appeared on the writing credits of the play, but in a 1976 interview, Pezman heralded his contributions, calling him one of the “finest playwrights” he ever knew." (Reprinted from the Awl website.) ..... DETAILS: Advertising handbills (heralds) were distributed or inserted into the playbills of other productions to help generate ticket sales for upcoming shows and events. This four page flyer measures 6 7/8" X 9 1/2" inches and promotes the Southwest Theatre's engagement of "The Sun Rises in the West", which focused on the plight of the migrant worker ..... CONDITION: With the exception of slight discoloration and moderate edge wear, this rare flyer is in excellent condition and will make a wonderful addition to the collection of any theatre aficionado or historian. This item will be carefully packaged in a protective, carded sleeve and backed by stiff cardboard.
Price: 99.99 USD
Location: Cannon Beach, Oregon
End Time: 2024-02-15T08:00:00.000Z
Shipping Cost: 4.95 USD
Product Images
Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Industry: Theater
Original/Reproduction: Original
Product: Handbills / Flyers
Genre: Broadway Plays
Country/Region of Manufacture: United States
Date: 1930 - 1939
