Description: Further DetailsTitle: Services Marketing: People, Technology, Strategy (Eighth Edition)Condition: NewEAN: 9781944659011ISBN: 9781944659011Publisher: World Scientific Publishing Co Inc (USA)Format: PaperbackRelease Date: 04/11/2016Description: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.Language: EnglishCountry/Region of Manufacture: USAuthor: Jochen Wirtz, Christopher LovelockGenre: Business & FinanceRelease Year: 2016 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Publication Name: Services Marketing: People, Technology, Strategy (Eighth Edition)
Title: Services Marketing: People, Technology, Strategy (Eighth Edition)
EAN: 9781944659011
ISBN: 9781944659011
Release Date: 04/11/2016
Release Year: 2016
Country/Region of Manufacture: US
Publisher: World Industries Scientific Publishing Co Pte LTD
Topic: Industries / Service, Marketing / General, Careers / General, Customer Relations
Publication Year: 2016
Book Title: Services Marketing : People, Technology, Strategy
Number of Pages: Xvii, 512 Pages
Language: English
Illustrator: Yes
Genre: Business & Economics
Item Weight: 0.1 Oz
Author: Christopher H. Lovelock, Jochen Wirtz
Format: Trade Paperback
