Description: Jobs to Be Done Playbook : Align Your Markets, Organizations, and Strategy Around Customer Needs, Paperback by Kalbach, Jim; Schrage, Michael (FRW); Tanamachi, Michael (ILT), ISBN 1933820683, ISBN-13 9781933820682, Brand New, Free shipping in the US
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.
The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
Price: 47.54 USD
Location: Jessup, Maryland
End Time: 2025-02-02T23:05:15.000Z
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Book Title: Jobs to Be Done PlayBook : Align Your Markets, Organization, and Strategy Around Customer Needs
Number of Pages: 320 Pages
Language: English
Publisher: Rosenfeld Media, LLC
Topic: Consumer Behavior, Social Aspects, Social Aspects / General, General
Publication Year: 2020
Illustrator: Yes
Genre: Computers, Technology & Engineering, Business & Economics
Author: Jim Kalbach
Item Length: 9 in
Item Width: 6 in
Format: Trade Paperback
