JACK JOHNSON VS JAMES J. JEFFRIES 1910 HEAVYWEIGHT CHAMPIONSHIP BOXING AD/POSTER

Description: THIS IS AN ORIGINAL 1910, CENTERFOLD STYLE ADVERTISEMENT / POSTER WITH ARTICLE, OF THE FAMOUS JACK JOHNSON VS. JAMES J. JEFFRIES HEAVYWEIGHT CHAMPIONSHIP BOXING MATCH, ON JULY 4, 1910, TAKEN FROM A FILM INDUSTRY TRADE PUBLICATION OF THE PERIOD, SENT TO THEATER OWNERS TO PROMOTE FILMS. THIS IS THE FIRST ADVERTISEMENT TO APPEAR IN PRINT WITH PHOTOS, TO PROMOTE A FILM OF THIS FIGHT. 12" X 18.5" OVERALL (IN 2 PAGES). 2 PUNCH HOLES ARE AT THE WHITE BORDER EDGE OF EACH PAGE, WHERE THEY WERE IN A 2 RING BINDER, OTHERWISE, VERY GOOD CONDITION, SEE PHOTOS. The Johnson – Jeffries Fight is a 1910 American film report on the heavyweight championship boxing fight between Jack Johnson and James J. Jeffries in Reno, Nevada.The footage depicts the heavyweight championship that took place in Reno, NV on July 4, 1910, when reigning champion Jack Johnson, a black American, knocked out former champion James J. Jeffries, a white American, in the fifteenth round of a very one-sided fight. The fight was already a media sensation weeks before it happened and was dubbed "The Fight of the Century". This sparked motivation to film the event as it was thought to be a guaranteed money-maker. The fight's promoter, George "Tex" Rickard, (who also refereed the bout) sold exclusive film rights. The film was recorded by nine cameramen and is two hours long. Novelist Jack London was also present in the crowd, reporting the event.Since Johnson was African-American and Jeffries was white, the competition took on major racial overtones. The press dubbed Jeffries "The Great White Hope". Sports writers and white America were generally astounded when Johnson beat Jeffries soundly. This caused race riots in many places across the USA and provided the film with more public attention in the United States than any other film to that date and for the next five years, until the release of "The Birth of a Nation" (1915). On July 7, 1910, only three days after the fight, various states and cities in the USA declared they would not allow the screening of the footage. The picture was banned virtually everywhere in the Southern United States as well as in South Africa and India.Two weeks after the match, former President Theodore Roosevelt, an avid boxer and fan, wrote an article for "The Outlook" in which he supported banning not just moving pictures of boxing matches, but a complete ban on all prize fights in America. He cited the "crookedness" and gambling that surrounded such contests and that moving pictures have "introduced a new method of money getting and of demoralization." The controversy surrounding the film directly motivated Congress to ban distribution of all prizefight films across state lines in 1912; the ban lasted for nearly three decades. It was finally lifted in 1940.

Price: 59.95 USD

Location: Salt Lake City, Utah

End Time: 2024-03-08T01:55:23.000Z

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