Description: Isle of Rum : Havana Club, Cultural Mediation, and the Fight for Cuban Authenticity, Paperback by Chávez, Christopher, ISBN 1978838832, ISBN-13 9781978838833, Brand New, Free shipping in the US Focusing on Havana Club rum as a case study, Isle of Rum examines the ways in which western cultural producers, working in collaboration with the Cuban state, have assumed responsibility for representing Cuba to the outside world. Christopher Chávez focuses specifically on the role of advertising practitioners, musicians, filmmakers, and visual artists, who stand to benefit economically by selling an image of Cuba to consumers who desperately crave authentic experiences that exist outside of the purview of the marketplace.
Price: 36.83 USD
Location: Jessup, Maryland
End Time: 2025-01-09T08:55:18.000Z
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Book Title: Isle of Rum : Havana Club, Cultural Mediation, and the Fight for
Number of Pages: 190 Pages
Publication Name: Isle of Rum : Havana Club, Cultural Mediation, and the Fight for Cuban Authenticity
Language: English
Publisher: Rutgers University Press
Publication Year: 2024
Subject: Globalization, Commerce
Item Height: 0.5 in
Item Weight: 1.6 Oz
Type: Textbook
Author: Christopher Chávez
Subject Area: Business & Economics
Item Length: 9 in
Item Width: 6 in
Format: Trade Paperback
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