Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Islamic Branding And MarketingISBN13:9780470825396ISBN10:0470825391Author:Temporal, Paul (Author)Description:Islamic Branding And Marketing: Creating A Global Islamic Business Provides A Complete Guide To Building Brands In The Largest Consumer Market In The World The Global Muslim Market Is Now Approximately 23 Percent Of The World's Population, And Is Projected To Grow By About 35 Percent In The Next 20 Years If Current Trends Continue, There Are Expected To Be 2 2 Billion Muslims In 2030 That Will Make Up 26 4 Percent Of The World's Total Projected Population Of 8 3 Billion As Companies Currently Compete For The Markets Of China And India, Few Have Realized The Global Muslim Market Represents Potentially Larger Opportunities Author Paul Temporal Explains How To Develop And Manage Brands And Businesses For The Fast-Growing Muslim Market Through Sophisticated Strategies That Will Ensure Sustainable Value, And Addresses Issues Such As: How Is The Global Muslim Market Structured? What Opportunities Are There In Islamic Brand Categories, Including The Digital World? What Strategies Should Non-Muslim Companies Adopt In Muslim Countries? More Than 30 Case Studies Illustrate Practical Applications Of The Topics Covered, Including Brunei Halal Brand, Godiva Chocolatier, Johor Corporations, Nestle, Unilever, Fulla, Muxlim Inc, And More Whether You Are In Control Of An Established Company, Starting Up A New One, Or Have Responsibility For A Brand Within An Islamic Country Looking For Growth, Islamic Branding And Marketing Is An Indispensable Resource That Will Help Build, Improve And Secure Brand Equity And Value For Your Company Binding:Hardcover, HardcoverPublisher:WILEYPublication Date:2011-06-15Weight:1.7 lbsDimensions:1.2'' H x 9'' L x 6.5'' WNumber of Pages:324Language:English
Price: 50.31 USD
Location: USA
End Time: 2025-01-24T11:40:48.000Z
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Book Title: Islamic Branding and Marketing : Creating a Global Islamic Business
Item Length: 9.1in
Item Height: 1.2in
Item Width: 5.7in
Author: Paul Temporal
Format: Hardcover
Language: English
Topic: Marketing / General, Consumer Behavior, International / Marketing
Publisher: Wiley & Sons, Incorporated, John
Publication Year: 2011
Genre: Business & Economics
Item Weight: 26.5 Oz
Number of Pages: 256 Pages
