Description: The primary objective of this handbook is to create a comprehensive knowledge base on the broad and sometimes misunderstood topic of investor relations, the center of most corporate communications programs. The approach taken was to first develop a thorough understanding of Wall Street itself. Having been a Fortune 25 Investor Relations Director as well as a Sr. Equity Analyst and Equity Research Director, the perception of what is needed by the financial community is quite different than what many investor relations officers believe. Driving a “hyperactive” Investor Relations program is the ultimate aim of this text. The author believes that the insight provided herein will enable new IROs to best understand their new profession and enable existing practitioners to add additional elements to their marketing programs that will enhance shareholder understanding and value. The author's website can be viewed at www.tomlauria.com.
Price: 57.87 USD
Location: fl
End Time: 2025-01-07T20:53:52.000Z
Shipping Cost: 6.99 USD
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Original Language: English
Book Title: Investor Relations: the Art and Philosophy of Effective Corporate Communications
Number of Pages: 122 Pages
Language: English
Publisher: Lulu Press, Inc.
Topic: Industrial Management, General, Business
Publication Year: 2008
Genre: Biography & Autobiography, Business & Economics
Author: Thomas J. Lauria
Item Length: 9 in
Item Width: 6 in
Format: Hardcover
