Description: Innovations in Social Marketing and Public Health Communication Please note: this item is printed on demand and will take extra time before it can be dispatched to you (up to 20 working days). Improving the Quality of Life for Individuals and Communities Author(s): Walter Wymer Format: Paperback Publisher: Springer International Publishing AG, Switzerland Imprint: Springer International Publishing AG ISBN-13: 9783319366234, 978-3319366234 Synopsis This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving quality of life. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual's risky behaviors, and how to improve social interventions. The second part emphasizes applied research, consisting of best practices, applied experiments, and case studies on social marketing innovative practices with implications for quality of life.
Price: 73.39 GBP
Location: Aldershot
End Time: 2025-01-27T12:04:11.000Z
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Book Title: Innovations in Social Marketing and Public Health Communication
Number of Pages: 389 Pages
Publication Name: Innovations in Social Marketing and Public Health Communication: Improving the Quality of Life for Individuals and Communities
Language: English
Publisher: Springer International Publishing A&G
Item Height: 235 mm
Subject: Medicine, Marketing
Publication Year: 2016
Type: Textbook
Item Weight: 6029 g
Subject Area: Family Sociology
Author: Walter Wymer
Item Width: 155 mm
Series: Applying Quality of Life Research
Format: Paperback
