Description: Innovation, Market Archetypes and Outcome : An Integrated Framework, Hardcover by Sarkar, Soumodip, ISBN 379081945X, ISBN-13 9783790819458, Like New Used, Free shipping in the US This book examines an integrated innovation environment. Coverage describes four market archetypes as well as the market outcome for each archetype. Th analyzes innovation dynamics, including commoditization, the constant innovation challenge and the sustainability of innovation along with cases including the iPod, Lego, Barbie, the browser wars and Google.
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Book Title: Innovation, Market Archetypes and Outcome : An Integrated Framewo
Number of Pages: Xi, 202 Pages
Publication Name: Innovation, Market Archetypes and Outcome : an Integrated Framework
Language: English
Publisher: Physica-Verlag
Item Height: 0.3 in
Publication Year: 2007
Subject: Personal Success, Development / Economic Development, General, Management, Organizational Development
Type: Textbook
Item Weight: 37.4 Oz
Item Length: 9.3 in
Author: Soumodip Sarkar
Subject Area: Technology & Engineering, Business & Economics
Item Width: 6.1 in
Format: Hardcover
