Influencer Marketing For Dummies by Kristy Sammis (English) Paperback Book

Description: Influencer Marketing For Dummies by Kristy Sammis, Cat Lincoln, Stefania Pomponi, Jenny Ng, Edita Gassmann Rodriguez, Judy Zhou The easy way to get in with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description The easy way to get in with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of everyday consumers that can have a large impact. In Influencer Marketing For Dummies, youll find out how to market to those who rock social media—and, subsequently, grow your brand. Influencer marketing relies on building strong relationships with customers. With the help of this hands-on, friendly guide, youll discover how to build superior customer service and experience, make strong interactions with customers, and encourage organic and authentic sharing about your brand. Measure the most impact that content has on your overall marketing strategy Find influencers: its not just a numbers game or a whos who of social mediaEngage with influencers once youve found themRecognize the best practices of influencer marketing and outreach If youre a marketer, media agency professional, business owner, or anyone else who works hard to bring brands, products, and services to the largest audience possible, Influencer Marketing For Dummies is the go-to guide you dont want to be without. Back Cover Learn to: Find influencers: its not just a numbers game or a "whos who" of social media Engage with influencers once youve found them Recognize the best practices of influencer marketing and outreach The easy way to get "in" with influencer marketing Want to market to those who rock social media in order to grow your brand? With the help of this soup-to-nuts guide, youll discover how to launch a successful influencer marketing campaign, engage with influencers in an effective way, connect with customers, and encourage organic and authentic sharing about your brand. Get a lay of the land -- find out how getting sponsored content from influential online personalities can grow your brand--and your bottom line And the award for best influencer goes to -- discover why its almost always a safe bet to start with female influencers--after all, they rule household, social media, and social trends The new rules of engagement -- approach influencers with irresistible offers, enter into mutually agreeable relationships, ensure great results, and compensate influencers the right way Find your niche -- find influencers in every corner of the Internet, from popular bloggers and Instagrammers to trendy Twitterers and Facebookers--and everyone in between Open the book and find: What influencer marketing is and how it can help your business How to work with influencers on any social media platform like a pro What you need to know about hiring a social influencer agency The six "secrets" to influencer marketing success Case studies that showcase influencer marketing done right How to avoid common mistakes Flap Learn to: Find influencers: its not just a numbers game or a "whos who" of social media Engage with influencers once youve found them Recognize the best practices of influencer marketing and outreach The easy way to get "in" with influencer marketing Want to market to those who rock social media in order to grow your brand? With the help of this soup-to-nuts guide, youll discover how to launch a successful influencer marketing campaign, engage with influencers in an effective way, connect with customers, and encourage organic and authentic sharing about your brand. Get a lay of the land -- find out how getting sponsored content from influential online personalities can grow your brand--and your bottom line And the award for best influencer goes to -- discover why its almost always a safe bet to start with female influencers--after all, they rule household, social media, and social trends The new rules of engagement -- approach influencers with irresistible offers, enter into mutually agreeable relationships, ensure great results, and compensate influencers the right way Find your niche -- find influencers in every corner of the Internet, from popular bloggers and Instagrammers to trendy Twitterers and Facebookers--and everyone in between Open the book and find: What influencer marketing is and how it can help your business How to work with influencers on any social media platform like a pro What you need to know about hiring a social influencer agency The six "secrets" to influencer marketing success Case studies that showcase influencer marketing done right How to avoid common mistakes Author Biography Kristy Sammis is Founder and Chief Innovation Officer of Clever Girls, an esteemed influencer marketing agency that connects top brands with influential women online. Cat Lincoln is Founder and CEO of Clever Girls. Leveraging more than 20 years of Fortune 500 marketing experience, Cat has been a professional blogger and is an in-demand speaker, presenting on social media strategy and leadership. Stefania Pomponi is Founder, President, and Chief Evangelist of Clever Girls. Stefania has been responsible for leading sales/business development, inking key partnerships, and leading corporate communications and PR efforts. Table of Contents Introduction 1 Part I: Getting Started with Influencer Marketing 5 Chapter 1: Influencer Marketing 101 7 Chapter 2: Digging Deeper into Influencer Marketing 25 Part II: Identifying Influencers 39 Chapter 3: The Best Influencers: The Power of Women on Your Bottom Line 41 Chapter 4: The New Rules of Engagement 51 Chapter 5: Outsourcing Influencer Marketing 65 Part III: The Main Platforms for Influencer Marketing 71 Chapter 6: Blog Influencers 73 Chapter 7: Instagram Influencers 89 Chapter 8: Twitter Influencers 103 Chapter 9: Facebook Influencers 117 Chapter 10: Pinterest Influencers 127 Chapter 11: Video Influencers 139 Part IV: Measuring Your Success 153 Chapter 12: Meeting Metrics 155 Chapter 13: Integrating Influencer Marketing with Your Sales Funnel 167 Chapter 14: Using the Type of Marketing You Need: Influencer or Direct Marketing 175 Chapter 15: Setting and Measuring the Right Goals for Your Influencer Marketing Campaigns 185 Part V: Creating Stellar Influencer Marketing Campaigns 193 Chapter 16: The Six Secrets to Influencer Marketing Success 195 Chapter 17: Putting It All Together 207 Chapter 18: Five Pros Doing It Right 215 Part VI: The Part of Tens 225 Chapter 19: Ten Reasons Influencer Marketing Campaigns Fail 227 Chapter 20: Ten Online Resources for Influencer Marketing Information 237 Appendix: Federal Trade Commission Guidelines 243 Index 249 Long Description Learn to: Find influencers: its not just a numbers game or a "whos who" of social media Engage with influencers once youve found them Recognize the best practices of influencer marketing and outreach The easy way to get "in" with influencer marketing Want to market to those who rock social media in order to grow your brand? With the help of this soup-to-nuts guide, youll discover how to launch a successful influencer marketing campaign, engage with influencers in an effective way, connect with customers, and encourage organic and authentic sharing about your brand. Get a lay of the land find out how getting sponsored content from influential online personalities can grow your brand and your bottom line And the award for best influencer goes to discover why its almost always a safe bet to start with female influencers after all, they rule household, social media, and social trends The new rules of engagement approach influencers with irresistible offers, enter into mutually agreeable relationships, ensure great results, and compensate influencers the right way Find your niche find influencers in every corner of the Internet, from popular bloggers and Instagrammers to trendy Twitterers and Facebookers and everyone in between Open the book and find: What influencer marketing is and how it can help your business How to work with influencers on any social media platform like a pro What you need to know about hiring a social influencer agency The six "secrets" to influencer marketing success Case studies that showcase influencer marketing done right How to avoid common mistakes Details ISBN1119114098 ISBN-10 1119114098 ISBN-13 9781119114093 Format Paperback Short Title INFLUENCER MARKETING FOR DUMMI Language English Media Book DEWEY 658.8 Place of Publication New York Country of Publication United States Series For Dummies (Lifestyles Paperback) Illustrations illustrations Author Judy Zhou UK Release Date 2016-01-22 AU Release Date 2017-10-12 NZ Release Date 2017-10-12 Pages 320 Publisher John Wiley & Sons Inc Year 2016 Publication Date 2016-01-22 Imprint For Dummies Audience Professional & Vocational US Release Date 2016-01-22 We've got this At The Nile, if you're looking for it, we've got it. 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