Description: A must-read' MARK MANSON 'Exactly what most of us need in order to focus on what is important, rather than the dazzling, illuminated, unsatisfying distractions of modern life' MATT HAIG 'Masses of really useful arsenal and some very interesting studies about how to be less distracted in the world' PANDORA SYKES ___________________________ We are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done. Why does it feel like we're distracting our lives away? In Indistractable, behavioural designer Nir Eyal shows what life could look like if you followed through on your intentions. Instead of suggesting a digital detox, Eyal reveals the hidden psychology driving you to distraction, and teaches you how to make pacts with yourself to keep your brain on track. Indistractable is a guide to making decisions and seeing them through. Empowering and optimistic, this is the book that will help you design your time, realise your ambitions, and live the life you really want. Nir Eyal spent years in the video gaming and advertising industries where he learned the techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology and business appears in the Harvard Business Review, the Atlantic, TechCrunch and Psychology Today.
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EAN: 9781526610201
UPC: 9781526610201
ISBN: 9781526610201
MPN: N/A
Item Length: 19.8 cm
Book Title: Indistractable: How to Control Your Attention and Choose Your Life
Item Height: 198mm
Item Width: 129mm
Author: Nir Eyal
Format: Paperback
Language: English
Topic: Engineering & Technology, Business, Opinion of the People
Publisher: Bloomsbury Publishing PLC
Publication Year: 2020
Type: Textbook
Item Weight: 270g
Number of Pages: 336 Pages