Implementing SAP CRM : The Guide for Business and Technology Managers, Hardco...

Description: Implementing SAP CRM : The Guide for Business and Technology Managers, Hardcover by Kale, Vivek, ISBN 1482231425, ISBN-13 9781482231427, Like New Used, Free P&P in the UK The wide readership for this guide encompasses those on the business side, including sales, marketing, and service and support personnel, as well as those on the technology side, such as technologists, operational managers, project managers, technical managers, and other IS and IT personnel involved in an SAP CRM implementation project. Company executives and decision-makers will find material on return on investment (ROI) in CRM implementation. Recommending that customer relationship marketing (CRM) implementation be undertaken as an enterprise-wide effort, th explains how to configure the company’s internal operations and business processes via SAP CRM. Section 1 describes the CRM system, the SAP CRM implementation project cycle, and business process re-engineering. Section 2 describes the main components of SAP CRM. Sections 3, 4, and 5 cover the pre-implementation, implementation, and post-implementation stages. Section 6 deals with valuing the relationship-based enterprise and features of the intelligent customer-centric enterprise. Appendices list SAP CRM implementation partners and CRM industry analysts. Annotation ©2015 Ringgold, Inc., Portland, OR ()

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