Description: How to Do Critical Discourse Analysis : A Multimodal Introduction, Paperback by Machin, David; Mayr, Andrea, ISBN 1529772982, ISBN-13 9781529772982, Brand New, Free shipping in the US How is language used? This book sheds light on the different ways language can be used for different outcomes. Machin and Mayr examine how discourses signify ideas, values and identities through implicit and complex semiotic choices. With a focus on a multimodal approach – Images, tables and case studies – th guides students to an understanding of how subtle plays of co-operation, negotiation and deception are played out in everyday media texts. Th is approachable and accessible for social science and linguistic students, with a focus on using material to design projects and help answers your specific questions. Alongside this, the diverse range of methodological approaches such as Appraisal Theory and Conversation Analysis will allow you to gain a wider understanding into Critical Discourse Analysis (CDA) and understand the relationship between language and social practices. Addressing communication in our post-modern society, th has a unique and compelling point of view of contemporary examples of CDA – but never oversimplifies it. David Machin is a lecturer at Cardiff University. Andrea Mayr is an Assistant Professor at Zayed University, UAE.
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Book Title: How to Do Critical Discourse Analysis : A Multimodal Introduction
Number of Pages: 360 Pages
Publication Name: How to Do Critical Discourse Analysis : a Multimodal Introduction
Language: English
Publisher: SAGE Publications, The Limited
Publication Year: 2023
Subject: Linguistics / Sociolinguistics, Research, Linguistics / General
Type: Textbook
Item Weight: 20.3 Oz
Author: David Machin, Andrea Mayr
Item Length: 9.5 in
Subject Area: Language Arts & Disciplines, Social Science
Item Width: 6.7 in
Format: Trade Paperback
