Description: High-Impact Content Marketing : Strategies to Make Your Content Intentional, Engaging and Effective, Paperback by Virji, Purna, ISBN 1398608432, ISBN-13 9781398608436, Like New Used, Free shipping in the US Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy. In the face of countless platforms and content forms it can be hard to know where to begin with creating successful content marketing that cuts through the noise rather than just contributes to it. High-Impact Content Marketing shows how to succeed by taking a simplified and strategic approach to standing out in the competitive space. Covering how to create customer-centric and inclusive video, audio, social media and longer-form content, it also shows how to successfully distribute content across channels such as websites, blogs, email and social media networks including LinkedIn, Instagram and Twitter. High-Impact Content Marketing features frameworks, exercises and planning guides throughout, as well as case studies and examples of best-in-class content marketing from the likes of Ikea, Lego and Nike and interviews with top industry experts. Guidance is also included on how to align content with various stages of the customer journey, embed behavioral science principles to maximize impact and measure appropriately to drive improvement. This is an essential blueprint for ensuring the long-term success of your content marketing strategy to increase brand awareness, build relationships and boost conversions.
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End Time: 2024-11-20T10:01:50.000Z
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Book Title: High-Impact Content Marketing : Strategies to Make Your Content I
Number of Pages: 352 Pages
Language: English
Publication Name: High-Impact Content Marketing : Strategies to Make Your Content Intentional, Engaging and Effective
Publisher: Kogan Page, The Limited
Publication Year: 2023
Item Height: 9.2 in
Subject: Marketing / General, E-Commerce / Internet Marketing
Type: Textbook
Item Weight: 18.9 Oz
Item Length: 0.8 in
Subject Area: Business & Economics
Author: Purna Virji
Item Width: 6.2 in
Format: Trade Paperback
