London Jeans

Henry Jenkins Sam Ford Joshua Green Spreadable Media (Paperback) (UK IMPORT)

Description: Further DetailsTitle: Spreadable MediaCondition: NewEAN: 9781479856053ISBN: 9781479856053Publisher: New York University PressFormat: PaperbackRelease Date: 04/03/2018Item Height: 229mmItem Length: 152mmItem Weight: 508gAuthor: Henry Jenkins, Sam Ford, Joshua GreenLanguage: EnglishSubtitle: Creating Value and Meaning in a Networked CultureISBN-10: 1479856053Description: How sharing, linking, and liking have transformed the media and marketing industries Spreadable Media is a rare inside look at today’s ever-changing media landscape. The days of corporate control over media content and its distribution have been replaced by the age of what the digital media industries have called “user-generated content.” Spreadable Media maps these fundamental changes, and gives readers a comprehensive look into the rise of participatory culture, from internet memes to presidential tweets. The authors challenge our notions of what goes “viral” and how by examining factors such as the nature of audience engagement and the environment of participation, and by contrasting the concepts of “stickiness”—aggregating attention in centralized places—with “spreadability”—dispersing content widely through both formal and informal networks. The former has often been the measure of media success in the online world, but the latter describes the actual ways content travels through social media. The book explores the internal tensions businesses face as they adapt to this new, spreadable, communication reality and argues for the need to shift from “hearing” to “listening” in corporate culture. Now with a new afterword addressing changes in the media industry, audience participation, and political reporting, and drawing on modern examples from online activism campaigns, film, music, television, advertising, and social media—from both the US and around the world—the authors illustrate the contours of our current media environment. For all of us who actively create and share content, Spreadable Media provides a clear understanding of how people are spreading ideas and the implications these activities have for business, politics, and everyday life, both on- and offline.Country/Region of Manufacture: USGenre: Society & CultureBook Series: Postmillennial PopRelease Year: 2018 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.

Price: 41.74 USD

Location: NN10 6GL

End Time: 2025-02-06T18:04:54.000Z

Shipping Cost: 0 USD

Product Images

Henry Jenkins Sam Ford Joshua Green Spreadable Media (Paperback) (UK IMPORT)

Item Specifics

Return shipping will be paid by: Buyer

All returns accepted: Returns Accepted

Item must be returned within: 30 Days

Refund will be given as: Money back or replacement (buyer's choice)

Return policy details:

Book Title: Spreadable Media

Title: Spreadable Media

EAN: 9781479856053

ISBN: 9781479856053

Release Date: 04/03/2018

Release Year: 2018

Subtitle: Creating Value and Meaning in a Networked Culture

ISBN-10: 1479856053

Country/Region of Manufacture: US

Genre: Society & Culture

Number of Pages: 352 Pages

Language: English

Publication Name: Spreadable Media : Creating Value and Meaning in a Networked Culture

Publisher: New York University Press

Subject: Media Studies, Web / Social Media, Media & the Law, Popular Culture

Publication Year: 2018

Item Height: 1 in

Item Weight: 17.9 Oz

Type: Textbook

Item Length: 9 in

Subject Area: Law, Computers, Social Science

Author: Henry Jenkins, Joshua Green, Sam Ford

Series: Postmillennial Pop Ser.

Item Width: 5.5 in

Format: Trade Paperback

Recommended

Henry Jenkins Comics and Stuff (Paperback)
Henry Jenkins Comics and Stuff (Paperback)

$14.99

View Details
Henry Jenkins The Wow Climax (Hardback) (UK IMPORT)
Henry Jenkins The Wow Climax (Hardback) (UK IMPORT)

$91.77

View Details
John Jenkins Designs, The Fur Trade WSP41 William Henry Ashley
John Jenkins Designs, The Fur Trade WSP41 William Henry Ashley

$108.00

View Details
Comics and Stuff
Comics and Stuff

$10.56

View Details
1987 Press Photo Henry Jenkins Sr. family at their first home-4108 Iroquois St.
1987 Press Photo Henry Jenkins Sr. family at their first home-4108 Iroquois St.

$16.99

View Details
HENRY JENKINS & Sons Birmingham EPNS Electro Plated Nickle Silver 2 pint TEA POT
HENRY JENKINS & Sons Birmingham EPNS Electro Plated Nickle Silver 2 pint TEA POT

$25.99

View Details
Participatory Culture : Interviews Paperback Henry Jenkins
Participatory Culture : Interviews Paperback Henry Jenkins

$24.60

View Details
C1154) Bolton On Swale Henry Jenkins Ellerton - 1984 Article
C1154) Bolton On Swale Henry Jenkins Ellerton - 1984 Article

$8.49

View Details
SEPT 2 1865 FRANK LESLIES ILLUSTRATED - HENRY JENKINS
SEPT 2 1865 FRANK LESLIES ILLUSTRATED - HENRY JENKINS

$19.99

View Details
Convergence Culture: Where Old and New Media Collide , Jenkins, Henry
Convergence Culture: Where Old and New Media Collide , Jenkins, Henry

$4.50

View Details