Description: Health Communication : Theoretical and Critical Perspectives, Paperback by Cross, Ruth; Davis, Sam; O'Neil, Ivy, ISBN 0745697739, ISBN-13 9780745697734, Like New Used, Free shipping in the US Health communication is key to promoting good population and individual health outcomes. As the field has developed, there is a growing need for a critical appraisal of the ideologies and theories underpinning health communication in order to ensure effective practice. This book clearly situates health communication within its social context. It provides a critical overview of three key disciplinary areas – education, psychology and communication. Drawing on international examples throughout, th challenges the underlying assumptions that drive the design and delivery of health promotion interventions. The authors argue that health communication is inherently political and pay close attention to issues of power, ethics and inequality throughout the text.This book will be valuable for those students at all levels who require a critical perspective, as well as practitioners in health communication and health promotion. With reference to detailed examples and annotated suggestions for further reading, th is an accessible resource for analysing contemporary health communication.
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Book Title: Health Communication : Theoretical and Critical Perspectives
Number of Pages: 224 Pages
Publication Name: Health Communication : Theoretical and Critical Perspectives
Language: English
Publisher: Polity Press
Subject: Marketing / General, Health Care Delivery, Health Care Issues, General, Healthy Living
Publication Year: 2017
Item Height: 0.8 in
Item Weight: 13.6 Oz
Type: Textbook
Item Length: 8.9 in
Subject Area: Health & Fitness, Business & Economics, Medical
Author: Sam Davis, Ruth Cross, Ivy O'Neil
Item Width: 5.9 in
Format: Trade Paperback
