Description: Value creation is a pivotal aspect of the modern business industry. By implementing these strategies into initiatives and processes, deeper alliances between customers and organizations can be established.The Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry is a comprehensive source of scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture theory, this publication is ideally designed for professionals, researchers, graduate students, academics, and practitioners interested in emerging developments in the service industry.
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Location: Gloucester
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EAN: 9781522520849
UPC: 9781522520849
ISBN: 9781522520849
MPN: N/A
Book Title: Handbook of Research on Strategic Alliances and Va
Item Length: 27.9 cm
Item Weight: 1.53 kg
Number of Pages: 447 Pages
Publication Name: Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry
Language: English
Publisher: IGI Global
Item Height: 229 mm
Subject: Business
Publication Year: 2016
Type: Textbook
Author: Shai Rozenes, Yuval Cohen
Item Width: 152 mm
Series: Advances in Hospitality, Tourism, and the Services Industry
Format: Hardcover
