Description: Word of mouth is an amazingly powerful force but how does it really work? . "The rapidly growing field of word-of-mouth marketing has been desperately missing one thing: hands-on-experience. This book fills that gap" Emanuel Rosen, author of The Anatomy of Buzz. Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising. But its easier said than done. In Grapevine , Balter shows why honest feedback about books, restaurants, gadgets, or anything else is more believable than any paid endorser. And he answers some of the most elusive questions in marketing, such as what makes word-of-mouth very different from buzz and viral marketing.
Price: 3.94 USD
Location: Kittrell, North Carolina
End Time: 2024-11-09T03:27:02.000Z
Shipping Cost: 5.38 USD
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Book Title: Grapevine : the New Art of Word-Of-Mouth Marketing
Signed: No
Ex Libris: No
Narrative Type: Nonfiction
Item Length: 3.6in.
Publisher: Penguin Publishing Group
Original Language: English
Inscribed: No
Vintage: No
Personalize: No
Publication Year: 2005
Format: Hardcover
Language: English
Item Height: 0.4in.
Author: Dave Balter,John Butman
Personalized: No
Genre: Business & Economics
Topic: Marketing / General
Country/Region of Manufacture: United States
Item Width: 6.1in.
Item Weight: 14.1 Oz
Number of Pages: 288 Pages
