Description: Going GlobalEnterprise 02.02 Author(s): Roger Cartwright Format: Paperback Publisher: John Wiley and Sons Ltd, United Kingdom Imprint: Capstone Publishing Ltd ISBN-13: 9781841123165, 978-1841123165 Synopsis Fast track route to mastering globalization and successfully managing global expansion Covers the key areas of global operations and globalization, from understanding cultural differences and global consumers to being global but acting local and understanding the social implications of globalization Examples and lessons from some of the world's most successful businesses, including [url] Boeing, P and Sony and ideas from the smartest thinkers, including Anthony Giddens, Noreena Herz, Naomi Klein, David Korten, Richard Lewis, Michael Porter, Fons Trompenaars and George Yip. Includes a glossary of key concepts and a comprehensive resources guide
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Book Title: Going Global
Number of Pages: 118 Pages
Publication Name: Going Global: Enterprise 02.02
Language: English
Publisher: John Wiley & Sons AND Sons LTD
Item Height: 175 mm
Subject: Business
Publication Year: 2002
Type: Textbook
Item Weight: 122 g
Author: Roger Cartwright
Item Width: 128 mm
Series: Express Exec
Format: Paperback
