Description: Global Marketing (7th Edition) by Svend Hollensen – Paperback The 7th edition of Global Marketing by Svend Hollensen is a comprehensive guide that delves into the intricacies of international marketing in today’s rapidly globalizing world. Recognized as one of the definitive texts on global marketing, this book has been a trusted resource for over 15 years, providing students and professionals with the tools and strategies needed to excel in global markets.Key Features:Up-to-Date Content: This edition includes new insights on emerging trends like the shared economy, social media marketing, e-services, and smartwatch app marketing. It also addresses the influence of the Internet of Everything on global marketing.Structured Approach: The content is organized around the five major decisions that marketing professionals face in global markets, making it easy to navigate and understand.Case Studies & Real-World Applications: The book offers numerous end-of-chapter case studies that provide practical examples of how companies implement global marketing strategies. Video case studies, available online, further illustrate how concepts are applied in the real world.Glocal Perspective: The book emphasizes the importance of "glocal" marketing, blending global strategies with local adaptations to succeed in diverse markets.Comprehensive Resource for Students: Ideal for undergraduate and postgraduate students of international marketing, as well as practitioners looking to refine their global marketing strategies.Praise for the Book:Philip Kotler: “Svend Hollensen has captured all the latest trends very well with the new cases in his seventh edition of Global Marketing.”Michael R. Solomon: “A sound global perspective is an absolute must for all students. Global Marketing provides a thorough and comprehensive treatment that delivers on this need.”Elisabeth Götze: “The best textbook on global marketing I have come across! The case studies provide an excellent basis for class discussion.”Giovanna Battiston: “Excellent level of detail in each chapter to support learning around strategic global marketing decisions. The video case studies are a huge bonus and really help to bring the subject alive.”New Topics in This Edition:Shared economy solutionsSocial media marketingE-services and digital marketingSmartwatch app marketingAbout the Author: Svend Hollensen is an Associate Professor of International Marketing at the University of Southern Denmark. With extensive experience as a marketing consultant for international companies, he brings real-world insights into global marketing. In addition to Global Marketing, he has authored other textbooks including Marketing Management and Essentials of Global Marketing.Product Specifications:Publisher: Pearson (22 June 2016)Language: EnglishPaperback: 872 pagesISBN-10: 1292100117ISBN-13: 978-1292100111Dimensions: 19.3 x 2.79 x 26.42 cmWho Should Read This Book?Students: Ideal for those studying international marketing at undergraduate or postgraduate levels.Professionals: A valuable resource for marketing practitioners aiming to enhance their global marketing strategies.Academics: Provides an in-depth, academically rigorous approach to global marketing with practical case studies and examples.Order Your Copy of Global Marketing Today! Unlock the latest insights and strategies to excel in global markets with this comprehensive guide. Whether you're a student or a professional, Global Marketing by Svend Hollensen is your essential resource for understanding the complex world of international marketing.
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End Time: 2025-01-07T22:17:19.000Z
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