Global Brand Management : A Guide to Developing, Building and Managing an Int...

Description: Global Brand Management : A Guide to Developing, Building and Managing an International Brand, Paperback by Minsky, Laurence; Geva, Ilan, ISBN 0749483601, ISBN-13 9780749483609, Brand New, Free shipping in the US Hone your understanding of international brand management with this textbook, showcasing why it's critical for all brands to develop elasticity and adapt to different territories, audiences and contexts.

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Book Title: Global Brand Management : A Guide to Developing, Building and Man

Number of Pages: 328 Pages

Language: English

Publication Name: Global Brand Management : a Guide to Developing, Building and Managing an International Brand

Publisher: Kogan Page, The Limited

Subject: Consumer Guides, Marketing / General, E-Commerce / Internet Marketing, International / General, Sales & Selling / General

Item Height: 0.7 in

Publication Year: 2019

Type: Textbook

Item Weight: 19.4 Oz

Item Length: 9.4 in

Author: Ilan Geva, Laurence Minsky

Subject Area: Référence, Business & Economics

Item Width: 6.6 in

Format: Trade Paperback