Gascoyne Ozcubukcu Corporate Internet Planning Guide: Aligning Internet Strategy

Description: Shipping: All items will be packed safely in a sturdy package for safe shipping. We ship internationally and offer combined shipping for multiple purchases. Expedited, Priority Mail and FedEx shipping available Once payment is received, we ship your item on the next business day. Corporate Internet Planning Guide: Aligning Internet Strategy With Business Goals Hardcover – January, 1997 by Richard J. Gascoyne (Author), Koray Ozcubukcu (Author) The Corporate Internet Planning Guide is the first responsible in-depth guide to using the Internet for business advantage. The authors go "beyond the hype" by examining the capabilities of the Internet in conjunction with the strategic goals of their businesses. 40 illus. Thinking strategically about the Internet? The Corporate Internet Planning Guide: Aligning Internet Strategy with Business Goals by Richard J. Gascoyne ($29.95, Van Nostrand Reinhold, 307 pp.) Get out your laptop and get ready to take notes. This book delivers on its promise to help you formulate an Internet strategy. You realize immediately "The Corporate Internet Planning Guide" isn't just another cookie-cutter, skin-deep take on Internet strategy. (The author, by the way, uses the phrase "Internet strategy" in reference to both the Internet and intranets.) For one thing, Gascoyne, a director of the Internet division at Claremont Technology Group, in Seattle, doesn't waste time dragging you through the all-too-common 100-page summary of Internet history. As the title implies, he regards Internet technology as strategically imperative; thus, he focuses immediately on helping you decide how to apply and integrate that technology into business strategies. To that end, Gascoyne explains why you must strive to make your Internet strategy innovative and why it should be complementary to your intranet strategy, not separate. He walks through specific steps for formulating an Internet strategy, clearly outlines business risks and barriers to success, and explains what needs to be done to manage the changes the Internet will affect in your company. He also very clearly identifies the different stages of an emerging Internet strategy, providing guidelines to assess which stage you are currently in. Whether you should be developing an Internet strategy is not up for question. As Gascoyne provokes thinking about how you could be using Internet technology, he weaves in arguments against any rationale that could justify why you aren't doing more, if anything at all, with the technology. Perhaps, for example, your company isn't looking at the Internet strategically because your customers aren't online. Hogwash, says Gascoyne. The point is not to use the Internet to service current customers online so much as it is to use this technology to create new business opportunities. One of the best attributes of "The Corporate Internet Planning Guide" is the way Gascoyne presents his material--namely, he delivers the goods in a well-thought-out and clear manner. Yet unlike authors who write books so formulaic they are almost insulting, Gascoyne uses repetition, lists and charts only when they are really necessary. Hardcover: 320 pages Publisher: Van Nostrand Reinhold (January 1997) Language: English CONDITION VERY GOOD HARDCOVER FIRST Edition 1997 3rd printing by Van Nordstrand Reinhold, Hardcover w dust jacket 323 pages w many charts and tables. Book in close to new condition w slight wear to jacket. Interior clean, no markings odor or animal hairs, light rubs on jacket.. ABOUT US: 15 years of experience in online selling with high customer satisfaction . BUY WITH CONFIDENCE - If you don't like the item, just return it in the way you received it and we will gladly return the purchase price. We offer combined shipping for one low shipping charge. PLEASE CLICK HERE FOR MORE GREAT Books on ART TRAVEL HISTORY Please click the link below for all items for sale: PLEASE CLICK HERE FOR Great Collectible AUDIO CDs, Vintage 78 rpm Records and Turntable/ Phonograph Items Powered by SixBit's eCommerce Solution

Price: 8.99 USD

Location: San Francisco, California

End Time: 2024-12-02T01:41:57.000Z

Shipping Cost: 5.99 USD