Foundations of Marketing by O. C. Ferrell and William 7TH EDITION

Description: Foundations of Marketing by O. C. Ferrell and William. BRAND NEW INTRUCTOR'S EDITION. Discover the essentials in today's marketing and examine the latest trends with the significant visuals and stimulating, timely discussions in the book that's popular with students from all backgrounds: FOUNDATIONS OF MARKETING, 7E. Meaningful coverage of current marketing strategies and concepts explores social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing. You study emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, as the authors depict the changing nature of business and prepare you for success in a competitive world. Captivating photos, screenshots, advertisements, and examples from actual life illustrate the issues, while a wealth of learning supplements, such as podcasts, videos, and an interactive marketing plan, help you develop the practical decision-making and marketing skills you need for professional success.

Price: 10 USD

Location: Lincoln, Rhode Island

End Time: 2025-01-07T19:37:30.000Z

Shipping Cost: 6.13 USD

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Item Specifics

All returns accepted: ReturnsNotAccepted

Number of Pages: 544 Pages

Publication Name: Foundations of Marketing

Language: English

Publisher: Cengage South-Western

Subject: Marketing / General, General

Item Height: 10.8 in

Publication Year: 2016

Features: Revised

Item Weight: 40.8 Oz

Type: Textbook

Subject Area: Business & Economics

Author: O. C. Ferrell, William M. Pride

Item Length: 0.9 in

Series: Mindtap Course List Ser.

Item Width: 8.5 in

Format: Trade Paperback