London Jeans

Fixed Stars and Degrees of the Zodiac Analyzed by E C Matthews

Description: E.C. Matthews (1892–1977) was one of the most prolific—and today, mostly unknown—pioneers of how-to commercial art, cartoon, type and letter-drawing books. During his career, he taught and inspired wannabe artists to paint and design signs; "sho cards"; alphabet specimens; periodical, book and pamphlet layouts. You name it, he could teach it. I've collected a few of his books without knowing the man (or the "E.C." and only recently found out it is Eric Christian Matthews). He published under the imprint New Era Studio in St. Louis, MO, and answered to the name "Matt." He was also known for truck lettering out that he painted out of an old carriage shop turned garage. In 1956, he wrote a book with the title Florida Sign-tific Advertising that contained a biographical summary. I just obtained a copy. The author of the foreword, one J.H. Chester, wrote the following: "I was a grocery clerk with ambitions to become a sign painter." Thanks, in part, to Matthews' "phrases of good advice" in his "inspiring books," Chester says he lived his dream. They ultimately became good acquaintances, too, although, Chester notes, he was "not what you would call a communicative soul." An interest in this forgotten hero has been reinvigorated with the few tidbits of information Chester gleaned from conversations. So here goes: E.C. Matthews grew up in a large family on a ranch in Colorado. His grandparents on both sides were early Colorado pioneers; his father a self-taught land surveyor; his oldest brother a fingerprint expert; middle brother a Marine Lt. Colonel; and another brother, a mathematician at UCLA. Matthews studied cartooning in 1916 at the Lockwood Art School in Kalamazoo, MI. He logged his first sign-painting experience in Colorado Springs and moved on to Toledo, OH, where he began his how-to book career (he also wrote on philosophy and religion). Among his influential books, notes Chester, were The Lacquer System of Sign Painting; Modern Illustration; How To Draw Funny Pictures, illustrated by Matthews's friend ZIM (Eugene Zimmerman, a popular book, newspaper and magazine cartoonist of the era). And that's basically it for the biography. Now, about this odd volume published in 1956: It was, after all, the heyday of American and European postwar Modernism, but not in Florida. Under the chapter title "A New Look," Matthews wrote, "You have undoubtedly noticed a lot of this 'new lettering' used in magazines, on billboards and for other kinds of advertising. It has that free and graceful swing, which attracts attention and makes it easy to read. Also, it offers plenty of opportunity for personal modifications and individual treatment. The Roman, Egyptian and various 'block' letters are so well-standardized that it is difficult to get much swing and personality into those styles. … These new alphabets are easier than they look." Where does Florida fit into all this? Well, Matthews was not a follower of the Bauhaus or Swiss schools, The Art Institute of Chicago or Yale, he was a rock-ribbed sign painter through and through and an admirer of the best show card "writers" of his time, and Florida was where he found "a very good exponent" in Jacksonville's Frank C. Clark, whose work below he celebrates in his Sign–tific manual. You've now learned about E.C. Matthews

Price: 75 USD

Location: Albuquerque, New Mexico

End Time: 2024-12-04T21:59:59.000Z

Shipping Cost: 0 USD

Product Images

Fixed Stars and Degrees of the Zodiac Analyzed by E C Matthews

Item Specifics

All returns accepted: ReturnsNotAccepted

Binding: Softcover, Wraps

Publisher: Motivation Development

Modified Item: No

Subject: Religion & Spirituality

Year Printed: 1968

Original/Facsimile: Original

Language: English

Special Attributes: 1st Edition, Illustrated

Region: North America

Author: E. C. Matthews

Country/Region of Manufacture: United States

Topic: Astrology

Character Family: N/A

Recommended

(Set of 6) PATRIOTIC AMERICANA BARN STARS STAR 3.5" PRIMITIVE RUSTIC AMERICAN
(Set of 6) PATRIOTIC AMERICANA BARN STARS STAR 3.5" PRIMITIVE RUSTIC AMERICAN

$14.95

View Details
STARS OF MLB - 2024 Topps UPDATE, SERIES 2, SERIES 1 You Pick, Complete Your Set
STARS OF MLB - 2024 Topps UPDATE, SERIES 2, SERIES 1 You Pick, Complete Your Set

$0.99

View Details
Sizzix Framelits Stars 5pc set #657567 Retail $22.99 5 perfect stars
Sizzix Framelits Stars 5pc set #657567 Retail $22.99 5 perfect stars

$15.39

View Details
Animorphs books 1st Edition YOU PICK Complete Set 44 46 47 48 49 50 51 52 53 Etc
Animorphs books 1st Edition YOU PICK Complete Set 44 46 47 48 49 50 51 52 53 Etc

$13.99

View Details
Pokemon Card TCG - Lucario V SWSH213 & Lucario VSTAR SWSH214 Black Star Promo NM
Pokemon Card TCG - Lucario V SWSH213 & Lucario VSTAR SWSH214 Black Star Promo NM

$5.47

View Details
Golden Star DM03-66S Drip Rail Molding Set 1966-1967 Chevrolet Chevelle Hardtop
Golden Star DM03-66S Drip Rail Molding Set 1966-1967 Chevrolet Chevelle Hardtop

$77.95

View Details
GT63S AMG V8 BITURBO 4MATIC+ Star Emblem Black Badge Combo Set Mercedes X290
GT63S AMG V8 BITURBO 4MATIC+ Star Emblem Black Badge Combo Set Mercedes X290

$157.88

View Details
SET/20 Rusty Black Barn Stars Star 2.25 in 2 1/4" Primitive Country Rust Craft
SET/20 Rusty Black Barn Stars Star 2.25 in 2 1/4" Primitive Country Rust Craft

$8.99

View Details
2024 Panini Donruss Elite Football Complete Set #1-100 Vets/Stars/HOF FAST SHIP!
2024 Panini Donruss Elite Football Complete Set #1-100 Vets/Stars/HOF FAST SHIP!

$17.95

View Details
1959 Topps Baseball: OFF GRADE Set Break!  Choose Your Card (#301 - #572)
1959 Topps Baseball: OFF GRADE Set Break! Choose Your Card (#301 - #572)

$4.99

View Details