Film Marketing Into the Twenty-First Century by Nolwenn Mingant (English) Hardco

Description: Film Marketing Into the Twenty-First Century by Nolwenn Mingant Exploring these questions and many more, Film Marketing into the Twenty-First Century draws on insights from renowned film academics and leading industry professionals to chart the evolution of modern film marketing. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description This diverse collection draws on insights from renowned film academics and leading industry professionals to provide a comprehensive overview of film marketing in multiple global contexts. Straddling practical and theoretical considerations, the book explores modern film marketing, its evolution, and the key issues at stake in a global era. Author Biography Joel Augros is Associate Professor of Film at the Universit Table of Contents Acknowledgments.- Notes on Contributors.- Foreword; Janet Wasko.- Introduction; Nolwenn Mingant, Cecilia Tirtaine and Joel Augros.- 1. My job is to find the right signals at the right moment for the right people: An interview with Beno Long Description This diverse collection draws on insights from renowned film academics and leading industry professionals to provide a comprehensive overview of film marketing in multiple global contexts. Straddling practical and theoretical considerations, the book explores modern film marketing, its evolution, and the key issues at stake in a global era. Feature The first book to offer an academic approach to film marketing, designed for use on student courses Contains contributions from the most renowned names in Film Studies, such as Michael Curtin and Janet Wasko Combines an industry/professional perspective with academic theory by including numerous case studies and interviews with companies such as Fox Searchlight and United International Pictures International in coverage, reflecting the way film marketing is taught Description for Bookstore A comprehensive overview of the theory and practice of film marketing in multiple global contexts Details ISBN1844578399 Short Title FILM MARKETING INTO THE 21ST C Pages 288 Publisher British Film Institute Language English ISBN-10 1844578399 ISBN-13 9781844578399 Media Book Format Hardcover Illustrations Yes Year 2015 DEWEY 791.430 Author Nolwenn Mingant Edited by Tirtaine, Cecilia Publication Date 2015-10-29 UK Release Date 2015-10-29 Imprint BFI Publishing Country of Publication United Kingdom NZ Release Date 2015-10-29 Edition 1st AU Release Date 2015-10-28 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:161578886;

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