Description: Fast Path to Corporate Growth : Leveraging Technologies to New Market Applications, Hardcover by Meyer, Marc H., ISBN 0195180860, ISBN-13 9780195180862, Like New Used, Free shipping in the US Every company can point to a growth strategy. Few, however, systematically implement it; instead, they tweak current products with incremental innovations, or attempt to buy growth through acquisitions. Neither is a satisfactory solution. Internally generated growth accomplished thorugh
product line renewal and new service development is essential to the long-term vitality of business across industries.
The Fast Path to Corporate Growth takes on the challenge large corporations have in developing new product lines that address new market applications and provide new streams of revenue. Th integrates the key disciplines--new product strategy, user research, concept development and prototyping,
market testing, and business modeling--into a practical framework for generating enterprise growth.
Th illustrates that framework with in-depth examples of companies--including IBM, Honda, and Mars--that have generated impressive results by leveraging their core technologies to new markets and to new uses. Many of these examples contain templates that readers can use in their own projects.
Th also addresses the human side of new market applications, providing advice on what executives and innovation team leaders must do to execute the steps of Meyers framework for developing new market applications.
This comprehensive guide to growth will appeal to R&D practitioners, new business development strategists, product managers, and to students in engineering management, innovation management, and corporate strategy.
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Book Title: Fast Path to Corporate Growth : Leveraging Technologies to New Ma
Number of Pages: 304 Pages
Publication Name: Fast Path to Corporate Growth : Leveraging Knowledge and Technologies to New Market Applications
Language: English
Publisher: Oxford University Press, Incorporated
Publication Year: 2007
Subject: Personal Success, Development / Business Development, Management, Strategic Planning, Marketing / Research
Item Height: 1.1 in
Item Weight: 21.3 Oz
Type: Textbook
Item Length: 6.3 in
Subject Area: Business & Economics
Author: March. Meyer
Item Width: 9.3 in
Format: Hardcover
