Description: Exploring Omnichannel Retailing Please note: this item is printed on demand and will take extra time before it can be dispatched to you (up to 20 working days). Common Expectations and Diverse Realities Author(s): Wojciech Piotrowicz, Richard Cuthbertson Format: Hardback Publisher: Springer International Publishing AG, Switzerland Imprint: Springer International Publishing AG ISBN-13: 9783319982724, 978-3319982724 Synopsis This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to each of the many barriers to an omnichannel approach, demonstrating not just success stories, but also failures. While omnichannel has already been recognized as an emerging retail trend, the articles in this book fill an important gap in research on the topic. Providing readers with essential insights on the omnichannel strategy and its implementation, the book will also stimulate academic discussion on this emerging trend.
Price: 104.29 GBP
Location: Aldershot
End Time: 2025-01-23T09:16:25.000Z
Shipping Cost: 37.72 GBP
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Book Title: Exploring Omnichannel Retailing
Number of Pages: 288 Pages
Publication Name: Exploring Omnichannel Retailing: Common Expectations and Diverse Realities
Language: English
Publisher: Springer International Publishing A&G
Item Height: 235 mm
Subject: Management, Marketing, Business
Publication Year: 2019
Type: Textbook
Item Weight: 623 g
Author: Wojciech Piotrowicz, Richard Cuthbertson
Item Width: 155 mm
Format: Hardcover
