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Number of Pages: 704 Pages
Publication Name: Essentials of Marketing : a Marketing Strategy Planning Approach
Language: English
Publisher: McGraw-Hill Higher Education
Publication Year: 2007
Item Height: 1 in
Subject: Marketing / General
Type: Textbook
Item Weight: 3.4 Oz
Author: Joseph P. Cannon, William D. Perreault Jr., E. Jerome Mccarthy
Item Length: 10.8 in
Subject Area: Business & Economics
Item Width: 8.4 in
Format: Hardcover
