Description: Essentials of Marketing Research, Paperback by Babin, Barry J., ISBN 0357033930, ISBN-13 9780357033937, Brand New, Free shipping in the US PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data.
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Book Title: Essentials of Marketing Research
Number of Pages: Xxii, 490 Pages
Language: English
Publication Name: Essentials of Marketing Research
Publisher: Cengage Learning
Item Height: 10.9 in
Publication Year: 2018
Subject: Marketing / General, Marketing / Research
Item Weight: 37.6 Oz
Type: Textbook
Subject Area: Business & Economics
Item Length: 1.1 in
Author: Barry J. Babin
Item Width: 8.5 in
Format: Trade Paperback
