Essentials of Marketing Research: A Hands-On Orientation

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Release Year: 2014

Book Title: Essentials of Marketing Research: A Hands-On Orientation

Number of Pages: 432 Pages

Language: English

Publication Name: Essentials of Marketing Research : a Hands-On Orientation

Publisher: Pearson Education

Item Height: 0.7 in

Subject: Marketing / General, Marketing / Research

Publication Year: 2014

Type: Textbook

Item Weight: 31.2 Oz

Author: Naresh Malhotra

Subject Area: Business & Economics

Item Length: 10.8 in

Item Width: 8.5 in

Format: Trade Paperback