Epic Content Marketing : Break Through the Clutter With a Different Story, Ge...

Description: Epic Content Marketing : Break Through the Clutter With a Different Story, Get the Most Out of Your Content, and Build a Community in Web 3, Hardcover by Pulizzi, Joe; Piper, Brian W., ISBN 1264774451, ISBN-13 9781264774456, Like New Used, Free shipping in the US From the “godfather of content marketing”—this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3 When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach—which includes everything from blogging to YouTube videos to social media—is the core of most organizations’ marketing plans. Fully revised and updated, this new edition walks you through the process of developing stories that inform and entertain and compel customers to act, without actually telling them to. In addition to covering all the important social media platforms that have arisen over the past eight years and introducing the “creator economy,” it shows how to update existing content and make new content that performs in strategic ways. Updates include:New content models, structures, and opportunitiesContent entrepreneurship, content mergers and acquisitionsSubscriptions and audience buildingTeam structure, importance of community, DAOs, and creator networksContent options, NFTs, and discord serversMaking data-driven decisions to optimize content performance Distributed the right way at the right time, epic content is the best way to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about. This updated edition of the trusted guide provides everything you need to succeed in the new world of content marketing.

Price: 27.46 USD

Location: Jessup, Maryland

End Time: 2024-11-03T18:27:25.000Z

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Return shipping will be paid by: Buyer

All returns accepted: Returns Accepted

Item must be returned within: 14 Days

Refund will be given as: Money Back

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Edition: 2

Book Title: Epic Content Marketing, Second Edition: Break Through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3

Number of Pages: 368 Pages

Language: English

Publisher: Mcgraw-Hill Education

Publication Year: 2023

Topic: Marketing / General, Commerce

Item Height: 1.5 in

Illustrator: Yes

Genre: Business & Economics

Item Weight: 20.6 Oz

Item Length: 9.3 in

Author: Joe Pulizzi, Brian W. Piper

Item Width: 6.5 in

Format: Hardcover