Description: This book, Entrepreneurial Selling addresses the unique challenges faced by entrepreneurs of all kinds in startup, small, medium, or large organizations in their quest to get buy-ins for novel ideas, products or services. In addition to describing typical sales hurdles, the book offers strategies and tactics for effectively overcoming them and growing their list of customers, collaborators, financiers, suppliers, board members, and other sympathizers. While most books on Entrepreneurship focus on the characteristics of Entrepreneurs, what it takes to be a successful entrepreneur, and how to get startup capital, Entrepreneurial Selling sheds light on how Entrepreneurs can excel at selling to build their team and obtain resources. The future of a novel idea hinges on reaching, engaging and convincing target audience about its merits. Basically, Entrepreneurial leadership without selling ability is unrealistic. Based on multiyear field studies and several consulting projects with Entrepreneurs of all kinds in Africa, Asia, Europe, Latin America, Middle East, and North America, this book shows how Entrepreneurs can effectively reach out, enroll collaborators, prospect for businesses, handle typical objections, ask for buy-ins, reach agreement, and treat requests for discounts (in the case of commercial exchanges). The insight contained in this book should give Entrepreneurs early head start, prevent costly mistakes, and increase the odds of realizing new venture dreams. The goal is to preempt fantasies by facilitating early reality checks that will inform productive usage of Entrepreneurs' limited resources.
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End Time: 2024-12-07T20:08:11.000Z
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EAN: 9781631573217
UPC: 9781631573217
ISBN: 9781631573217
MPN: N/A
Book Title: Entrepreneurial Selling: The Facts Every Entrepren
Item Height: 0.7 cm
Item Length: 22.9 cm
Item Weight: 0.11 kg
Item Width: 15.2 cm
Publication Name: Entrepreneurial Selling: the Facts Every Entrepreneur Must Know
Format: Paperback
Language: English
Publisher: Business Expert Press
Subject: Management
Publication Year: 2017
Type: Textbook
Author: Martha Rivera-Pesquera, Vincent Onyemah
Number of Pages: 111 Pages