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Effective Advertising : Understanding When, How, and Why Advertis

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Location: Reno, Nevada

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Features: EX-LIBRARY

Book Title: Effective Advertising : Understanding When, How, and Why Advertis

Number of Pages: 216 Pages

Publication Name: Effective Advertising : Understanding When, How, and Why Advertising Works

Language: English

Publisher: SAGE Publications, Incorporated

Publication Year: 2003

Subject: Consumer Behavior, Advertising & Promotion

Item Height: 0.4 in

Type: Textbook

Item Weight: 10 Oz

Item Length: 9 in

Author: Gerard J. Tellis

Subject Area: Business & Economics

Series: Marketing for a New Century Ser.

Item Width: 6 in

Format: Trade Paperback

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