Description: Book
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Location: Reno, Nevada
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Features: EX-LIBRARY
Book Title: Effective Advertising : Understanding When, How, and Why Advertis
Number of Pages: 216 Pages
Publication Name: Effective Advertising : Understanding When, How, and Why Advertising Works
Language: English
Publisher: SAGE Publications, Incorporated
Publication Year: 2003
Subject: Consumer Behavior, Advertising & Promotion
Item Height: 0.4 in
Type: Textbook
Item Weight: 10 Oz
Item Length: 9 in
Author: Gerard J. Tellis
Subject Area: Business & Economics
Series: Marketing for a New Century Ser.
Item Width: 6 in
Format: Trade Paperback