Description: Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders, Hardcover by Morgan, Adam, ISBN 0470238275, ISBN-13 9780470238271, Like New Used, Free P&P in the UK EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded
The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.
It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary information.
Price: 18.78 GBP
Location: Castle Donington
End Time: 2024-12-20T14:43:13.000Z
Shipping Cost: 20.03 GBP
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Book Title: Eating the Big Fish : How Challenger Brands Can Compete Against B
Number of Pages: 368 Pages
Language: English
Publication Name: Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
Publisher: John Wiley & Sons INC International Concepts
Publication Year: 2009
Subject: Marketing
Item Height: 234 mm
Item Weight: 574 g
Type: Textbook
Author: Adam Morgan
Item Width: 156 mm
Format: Hardcover
