Description: Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders, Hardcover by Morgan, Adam, ISBN 0470238275, ISBN-13 9780470238271, Like New Used, Free shipping in the US EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded
The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.
It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary information.
Price: 26.05 USD
Location: Jessup, Maryland
End Time: 2025-01-23T15:52:58.000Z
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Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
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Number of Pages: 368 Pages
Publication Name: Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders
Language: English
Publisher: Wiley & Sons, Incorporated, John
Item Height: 1.3 in
Subject: Marketing / General, Consumer Guides, General, Advertising & Promotion, Marketing / Research
Publication Year: 2009
Type: Not Available
Item Weight: 19.2 Oz
Item Length: 9.1 in
Author: Adam Morgan
Subject Area: Business & Economics, Référence
Item Width: 6.2 in
Format: Hardcover
