Description: Further DetailsTitle: The Right Sensory MixCondition: NewSubtitle: Decoding Customers’ Behavior and PreferencesEAN: 9783662637944ISBN: 9783662637944Edition: 2nd ed. 2022Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KFormat: HardbackRelease Date: 04/10/2022Description: Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that people are rational: They just have a different biological perception of the same stimulus. Their preferences, behavior, and decisions are strongly influenced by the hundreds of millions of sensors monitoring their body and brain. People with more taste buds are, for example, sensitive to bitterness and are more likely to drink their coffee with sugar or milk, or to drink tea.This book helps product managers, marketers, and corporate decision-makers understand and predict customers’ behavior and preferences. It provides the tools to design the right sensory mix (color, shape, depth, taste, smell, texture, and sound) for each product, and fine-tune their positioning and range for every local market. Using cases from different sectors, the author shows that this approach delivers planet and people-friendly innovations which have a higher chance of success in the market.Language: EnglishCountry/Region of Manufacture: DEItem Height: 235mmItem Length: 155mmAuthor: Diana DervalGenre: Society & CultureBook Series: Management for ProfessionalsTopic: Business & FinanceRelease Year: 2022 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Publication Name: The Right Sensory Mix
Title: The Right Sensory Mix
Subtitle: Decoding Customers’ Behavior and Preferences
EAN: 9783662637944
ISBN: 9783662637944
Release Date: 04/10/2022
Release Year: 2022
Country/Region of Manufacture: DE
Item Height: 235mm
Series: Management for Professionals
Original Language: English
Edition: 2
Book Title: Right Sensory Mix : Decoding Customers' Behavior and Preferences
Number of Pages: Xxvii, 322 Pages
Language: English
Publisher: Springer Berlin / Heidelberg
Publication Year: 2022
Topic: Consumer Behavior, General, Commerce, Management
Illustrator: Yes
Genre: Psychology, Business & Economics
Item Weight: 24.5 Oz
Author: Diana Derval
Item Length: 9.3 in
Item Width: 6.1 in
Book Series: Management for Professionals Ser.
Format: Hardcover
